Why Hold Music Is Like Purgatory & Why It Should Change

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Be honest, when you woke up this morning did you think you were going to be reading an article about hold music? Did you ever, in your life, think that you would be learning the inner workings of the most hated, detested, insufferable sounds in human existence? Yet, here we are…

Before we continue, take a look at RingByName’s customized greeting and music on hold as standard of getting it right.

The truth is that bad hold music is a symptom of a larger problem that has more to do with business phone services and business phone etiquette. This is an article that aims to treat the cause, that is, terrible business phone services. Take the blue pill and follow RingByName down this rabbit hole.

RingByName Business Pro Tip – You Can Tell a Lot About a Company by What Kind of Hold Music They Use and How Long the Wait Time is.

If they’re investing in your experience, they understand a customer’s importance.

Bad Hold Music by Design

We are assuming that if you are reading this, you are trying to avoid putting potential clients on hold for long periods. That’s just plain old fashioned, good business phone etiquette. But there are examples of companies that design long wait times on purpose, particularly if they want to avoid cancelling services for their customers.

We aren’t even going to talk about these terrible businesses. Moving on…

Why is Hold Music So Terrible?

– Hold music usually sounds less than ideal because the audio frequencies available through phone calls is not high quality enough, for the most part.

– Companies that only care about short term profits are not going to invest in customer experience. You don’t like the hold music, we don’t care, give us money. Businesses who do care will invest in keeping their existing and future clients happy.

This is the real key! If you invested back into customer experience, then wait times would diminish. These days, clients will pay more for better experiences.

Which Companies Have the Worst Call Hold Times?

According to a 2016 hold time study by Fonolo, the worst hold times are:

  1. Apple
  2. Verizon
  3. Bank of America
  4. Comcast
  5. Sprint

What we find interesting is that there are 2, that’s two, count ‘em again, 2 communications companies who do or have dealt in business phone services, in the top 5 worst customer hold times. How can you offer business phone services if you don’t even understand business phone etiquette?

Call RingByName right now: 855-345-7464. Ask about our service. Put us to the test and trust a company who cares about our customers the way every business should.

Caller I.D. 2.0 Describes Callers – New, Powerful Sales Technology

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Introducing Caller Intelligence and E-Z Score™, a caller I.D. for sales, a powerful new weapon in your company’s arsenal.

Every time a customer calls, Caller Intelligence displays all relevant information that fully describes that potential customer in a sales specific characterization. In short, Caller Intelligence equips all your employees with the information they need about the person on the other end, assisting them in the sales pitch process.

All that information is tabulated and displayed in the form of an E-Z Score™.

Calling New Clients – Instantly know how to sell to anyone during a sales call; what to say and what not to say; all before the first “hello”.

Satisfying Existing Clients – Each call will become more personal, because each caller will have access to all client information, instantly.

Caller I.D. for sales that’s fully automated, lightning fast, and years in the making. RingByName Caller Intelligence is a salesperson’s secret advantage for each and every call, each and every day.

RingByName Caller Intelligence is a system that works in tandem with existing RingByName business phone technology. Get a free E-Z Score™ 90-day trial and see why this piece of powerful sales technology will change the current business phone system landscape.

Sales calls will never be the same again. Be on the cutting edge, don’t be a late adopter.

Most business phone companies, corporations, and monopolies are strategizing and scheming. The focus is to lower service costs by any means possible, even if it means offering business phone services that are merely pennies cheaper than the competition.

RingByName has a strong focus on creating new technologies to turn office equipment into powerful sales technology; desk phones into weapons of mass selling. We aren’t afraid to challenge current tech limitations.

Try it for yourself and blow the competition away!

Customer Experience Tip: Ever Called Your Own Office?

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Who coined the term reality check? Whoever did was a genius who should get some of the credit for all the moments of clarity that stem from that simple phrase and what it means. That’s going to be the theme of this post. We are going to be talking about business phone features, customer communication, and hard truths.

It’s time for a little self-induced reality check!

Step 1 – Call Your Office

Call your office right now and pretend you’re a potential client. Don’t use any of the shortcuts you know, don’t push any numbers for extensions until those numbers are mentioned in the prompt. Make notes about this experience with your business phone system. Now, remember that all of your clients are experiencing that same thing.

Step 2 – Are you happy?

Be honest. If your customer communication is functioning the way it should, then you have nothing to worry about. However, if you felt frustrated at any point, or if you noticed any irregularities, then consider this: every current and potential client is experiencing the same thing.

So, is your customer communication through your office phone working to benefit your business?

Step 3 – Evaluate

Okay, so you’ve made notes about your experience calling your own office; now, how do you convert these notes into meaningful changes to your business phone system?

Learn the facts about customer communication in your niche. A doctor’s office has a completely different set of rules than a real estate agent. Be sure to pick a business phone provider that can tailor your phone service based on your needs. (Hint: that’ exactly what we do at RingByName).

Step 4 – Fix

It might be time to invest in your business phone system. Customer communication is vital, and it makes sense to invest in the tool that your business uses every day to make sales, communicate with clients, and effectively communicate internally. Still, for some reason, companies only care about saving mere pennies on commercial phone services.

Start thinking about the big picture. Start thinking about the last time you hung up on your cable company or credit card simply because the phone system was too much to handle and frustrating. Stop losing business over something as simple as your business phone service. Call RingByName now to learn more and invest in a business phone service that GIVES you customers KEEPS customers, and INCREASES your ROI.

Channel Your Inner Barry White – Phone Sales Tips

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This article goes out to all the ladies and gentlemen of sales out there who suffer from terminally high-pitched sales pitches and over-used sales-speak. RingByName knows the struggle, and we’re here to help. Our phone sales tips will help sales people close deals with simple, deeper voice exercises.

Guys and Gals

So, smart people in lab coats have stated for years that men with deeper, steady voices earn the respect of their peers and make more money; even when given the same business phone service tips and education as the guy next to them.

However, should women deepen their voices for sales calls? Yes!

Studies show that women with lower voices are respected by both sexes far more. Think about all those ‘dumb blonde’ stereotypes, those girls typically have higher-pitched voices. They need this list of phone sales tips more than anyone.

How to Get a Deeper Voice for Sales Calls

Okay, so the science is on our side and the folks with the lab coats and have given us the thumbs up. What can you do to deepen your voice? Well, the most important business phone feature is your voice, but before we get to the deeper voice exercises, let’s briefly discuss the enemy of deeper voices:

  • Breathing

Ask any trained singer and they’ll tell you that you must avoid singing and talking through your nose. There is nothing good that comes from sounding nasally. You can deepen your voice by simply changing the way you breathe.

In the next section, we offer breathing techniques and phone sales tips that you can perform right before calls to instantly lower your voice.

  • It’s all in the neck

Nasal breathing is a characteristic of a tense neck. Sometimes, relaxing the neck can have two benefits: deepening your voice before a sales call and relaxing your nerves.

Deeper Voice Exercises – Cue Training Montage

  1. Sit up straight and begin taking deep breaths. However, keep your chest still. Breathe through your stomach only. This should ensure that you are focusing your breathing, and thus voice, through your diaphragm. Phone sales tip: Do it right before every sales call.
  2. Don’t have time for a massage? No problem. Lay on your back at the end of your bed or a bench and let your head hang over. Lift for 10 seconds and then drop your head again. Kind of like pushups for your neck. Do this exercise 10 times, twice a day, and rest in-between.
  3. Our favorite of the deeper voice exercises and probably the easiest: hum. That’s right, hum like your grandparents did back in the old days. Hum while you’re in the shower, hum while you’re cooking. Hum, hum, hum.

Keep track of progress. Read a sentence out loud, then read it again, but pinch your nose closed. If it’s difficult to read with your nose closed, or if your voice is altered drastically with your nose closed, it’s not working. Keep exercising until the alteration is barely noticeable.

Customers – The Real Cost of Poor Business Phone Service

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It’s time for another reality check. Just when you thought you had a handle on your business phone service, RingByName is here to turn your world upside down, again. You’re welcome! This time, we’re focusing on customer communication facts and tips.

Get ready for a dose of reality!

RingByName is in the business of growing businesses. We may sell customizable business phone services with lots of features, but our goal is to give businesses the tools to win. We want growth, we want sales and we want it for all of our clients!

Here are some quick customer communication facts to illustrate the importance of each call your office receives:

– Customers who are put on hold without music for a 30-second wait, lasted 90-seconds.

68% of consumers hang-up because they are frustrated.

– Over 40% of Americans completed a purchase over the phone in 2016. Those are clients that interact with your business phone service, not mobile, and not online services.

– 94% of marketing budgets are spent on getting a client to call, but only 6% of that budget is spent on the tools and training to handle the call.

The fact that the average American business spends only 6% of their marketing budget on the actual phone conversation, and more on getting the call, is unbelievable.

If this is such an issue, why aren’t more companies upgrading to smarter business phone services with sales features? Two reasons:

  1. The companies that know about and fix these issues are quiet because they have the advantage. Much like poker, if you’ve spotted your opponent’s weakness, don’t say a word.
  2. Most companies don’t realize that there is an issue with the actual phone service. Companies may focus on training consultants on what to say when they answer the calls, but the phone service and system itself is rarely blamed. Most businesses also lack proper communication, so there is no way to get the message from clients to reps.

So, how much is your business phone service really costing you?

RingByName is a business phone service that takes your company to the next level. We urge you to stop nagging your customer service team with endless training to seal-the-deal, and take a step back and look at your phone system. Is your business phone service so annoying that by the time they reach your representative, they have already made up their mind to not go with your services or buy your product for fear of lack of customer service if they should need to call again?

Ditch the cheap business phone plan that you opted for to save a couple dollars a month – you actually aren’t saving – you’re losing. You’re losing customers over it. RingByName’s business phone plans are an investment and can increase your ROI and customer retention rates. Contact us today and let us prove it!